The
Big
Shift
How myopia
management
is trending earlier
and smarter
BEFORE THE BLUR
Rethinking macular
degeneration through
a prevention mindset
THE DIAGNOSTIC EYE
How Oculomics is reshaping
preventive health care
TWO MINDS,
ONE PRACTICE
Tips for co-owning
a practice
MAY 2026 • VOL. 44 • NO. 5
EYE on
Wellness
Why prevention is changing how we approach
lifelong eye health
Filter
Factor
Softly tinted lenses
create flattering light
and effortless glow
© 2026 HOYA Corporation. All rights reserved. Sensity is a registered trademark of HOYA Corporation.
Contact your HOYA Territory Manager
to learn more.
COMING MAY
Sensity® 3
M AY 2 0 2 6 | O P T I C A L P R I S M 3
C O N T E N T S
May 2026
24
23
18
30
features
18 STYLE EYES
Filter Factor:
Softly tinted lenses
create flattering light
and effortless glow
By Suzanne Lacorte
23 FEATURES
The Wellness Conversation:
Why eye wellness must move
from message to mindset
By Suzanne Lacorte
24 The Big Shift: How myopia
management is trending earlier,
smarter, and more aggressive
By David Goldberg
28 Before the Blur: Rethinking
macular degeneration through
a prevention mindset
By Suzanne Lacorte
4 O P T I C A L P R I S M | M AY 2 0 2 6
MAY 2026 • VOL. 44 • NO. 5
Publisher/Editor-in-Chief
Suzanne Lacorte 289.678.1523 x 1
slacorte@opticalprism.ca
Associate Publisher
Nick Samson 289.678.1523 x 2
nsamson@opticalprism.ca
Advertising Sales
Kathleen Irish 289.678.1523 x 5
kirish@opticalprism.ca
Copy Editor
Lamia Ghezal
lamia.ghezal@opticalprism.ca
Feature Writers
David Goldberg
dgoldberg@opticalprism.ca
Evra Taylor
evra.taylor@opticalprism.ca
Art Director
Cathryn Haynes
cat.haynes@opticalprism.ca
Digital Content Manager
Samantha Budd
sbudd@opticalprism.ca
Contributors
Wendy Buchanan, Robert Dalton,
Amanpreet Dhami, Marketing4ECPs and
Cleinman, Dr. Fallon Patel, Dr. Allison Scott
Optical Prism (ISSN 0824-3441) is published
10 times a year by Quince Communications
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is not responsible for the opinions or
statements of its editors or contributors.
All rights reserved. Reproduction of any article,
photograph or artwork is strictly prohibited.
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30 OPTICAL INSIGHTS
The Diagnostic Eye:
How Oculomics is reshaping
preventive health care
By Evra Taylor
columns
16 SPOTLIGHT
Drive the Look:
Carrera marks its
70th anniversary
34 OPTICIAN VISION
The Power of Less:
Minimalist Marketing
By Robert Dalton
35 OUTLOOK
Seeing the Bigger Picture
By Dr. Allison Scott
38 VIEWPOINTS
Two Minds, One Practice
By Marketing4ECPs and Cleinman
40 EXPERT EYE
The $100K Optical
By Dr. Fallon Patel
42 VISIBILITY
Dressed for Success: Specsavers
partnerships celebrate five years
By Suzanne Lacorte
43 80 Years in Focus:
Inside Optics celebrates
its 80th anniversary
By Nick Samson
on the cover
The
Big
Shift
How myopia
management
is trending earlier
and smarter
BEFORE THE BLUR
Rethinking macular
degeneration through
a prevention mindset
THE DIAGNOSTIC EYE
How Oculomics is reshaping
preventative health care
TWO MINDS,
ONE PRACTICE
Tips for co-owning
a practice
MAY 2026 • VOL. 44 • NO. 5
EYE on
Wellness
Why prevention is changing how
we approach lifelong eye health
Filter
Factor
Softly tinted lenses
create flattering light
and effortless glow
35
C O N T E N T S
44 Education Meets Innovation:
Optifair 2026 brings the
profession together
By Nick Samson
45 Visionary Tastemakers:
Luxury optical leaders
redefine curated retail
experiences
By Nick Samson
departments
8
EDITOR’S LETTER
10 FRESH LOOKS
46 EYEWEAR ASTROLOGY
next issue
› Summer State of Mind
› Practice Optimization
Carolina Hollman, RO, RCLP
Retail Partner
Specsavers RioCan Meadows
Dr. Timothy Skwarok
Optometry Partner
Specsavers RioCan Meadows
A partnership
that can earn
you more
Our optometry partners come to us from all kinds of
backgrounds. Some were associates ready to make the
leap to clinic ownership for the first time, while others
already had businesses of their own.
When you join Specsavers as an optometry partner, you
receive 40% share of dividends from your retail store and,
of course, keep 100% of your clinic earnings. You can grow
your Specsavers store and clinic as an asset for the future.
And, if the time comes and you’re ready to sell, we’ll help
you find a buyer.
What truly makes our partnerships special is flexibility – it
doesn’t really matter how you’re starting out with us, we
have options. All you need to do is start the conversation
and we’ll figure out the rest.
Take the first step
specsaverspartnership.ca
8 O P T I C A L P R I S M | M AY 2 0 2 6
E D I T O R ’ S L E T T E R
The Power of
Prevention
SUZANNE LACORTE
Publisher/Editor-in-Chief
“Eye wellness is no
longer a secondary
conversation.
It is becoming the
foundation of
modern eye care.”
- OPTICAL PRISM, MAY 2026
PHOTOGRAPHY BY JESSICA WAUGH
ay is Vision Health Month, and this year the
theme feels especially relevant. Everywhere
I turn, I am hearing more conversation about
prevention, early action and long-term thinking.
It feels like our industry is moving into a new phase, one where
eye wellness is not just about responding to change, but about
helping patients protect their vision before problems begin.
We see this shift most clearly in myopia care. What once felt
largely reactive is now becoming more strategic, with earlier
intervention and a growing range of tools that allow practitioners
to guide long-term visual outcomes with greater confidence.
A similar mindset is emerging in conversations around macular
degeneration, where the focus is expanding beyond treatment
toward supporting retinal health well in advance of significant
decline. These are meaningful changes, not only in technology,
but in how we communicate the value of proactive care.
This month's Optical Insights column looks at the growing role
of oculomics, an area that continues to fascinate me. The idea
that the eye can reveal insights into broader systemic health
reinforces just how essential comprehensive eye exams have become.
The profession continues to evolve in ways that feel both exciting
and deeply important.
On the style side, I have to admit I am particularly drawn to this
issue’s soft colour lens trend. Subtle washes of rose, blush and pale
blue create a gentle filter that is incredibly flattering and surprisingly
versatile. The effect feels fresh, optimistic and easy to wear. A reminder
that eyewear can support not only how we see, but how we feel.
It has also been a busy and energizing month of connection.
We were delighted to attend Specsavers’ first Canadian Partnership
Gala, AOE’s OptiFair and the inaugural Visionary Tastemakers
event at Harbour 60. It was a special evening celebrating indepen-
dent optical owners, and a wonderful opportunity to spend time
with so many thoughtful, passionate people who care deeply about
the future of this profession.
Eye wellness is becoming more than a theme. It is becoming a
shared commitment. And that feels like a very positive direction.
Titanium Reframed_4572-5540_©until-01-2027
F R E S H L O O K S
Keep your eyewear options fresh with the latest
models from these leading companies
ØRGREEN
Ørgreen Optics continues
its quiet pursuit of precision,
refining familiar ideas with
thoughtful restraint. The
Spring releases extend
existing design languages
rather than reinvent them,
balancing sculptural clarity
with technical lightness.
From the streamlined
NIVARRO RX to the softly
expressive PRIME PLAZA
and titanium-driven
QUANTUM HIGH additions,
each model reflects
controlled evolution. Colour,
proportion and structure
work in harmony, offering
opticians a cohesive system
of frames that feel modern,
intelligent and enduringly
relevant.
For more information,
contact your Ørgreen
sales representative
or visit: orgreenoptics.com
1 0 O P T I C A L P R I S M | M AY 2 0 2 6
M AY 2 0 2 6 | O P T I C A L P R I S M 1 1
F R E S H L O O K S
polished ease. Both feel cur-
rent, clever and effortlessly
wearable. Consider it a style
decision with no wrong
answer, only personality.
For more information,
contact your Match
sales representative
or visit: matcheyewear.com
COSMOPOLITAN
EYEWEAR
Cosmopolitan Eyewear
plays fashion’s favourite
game: either bold or
beautifully restrained.
The new Kellan and Pippa
frames offer two confident
paths, each rooted in colour,
attitude and unmistakable
Cosmo energy. Kellan’s
full-rim cat-eye pairs vibrant
acetate with metal detail-
ing for statement appeal,
while Pippa delivers a lighter
semi-rimless silhouette with
Kellan
Pippa
AM EYEWEAR
AM Eyewear turns up the
heat with Ashan and Samp-
son, two double-bridge,
half-rim frames designed
for long, sunlit days and
effortless polish. Italian
bio-based acetate meets
18K gold-plated hardware,
delivering a balance of
sustainability and refined
craft. The real standout:
world-first tangle-free nose
Samson
Ashan
pads engineered for smooth
comfort without catching on
hair. Lightweight, considered
and quietly luxurious, this
high-summer drop proves
technical innovation can still
look impeccably relaxed.
For more information,
contact your AM Eyewear
sales representative
or visit: ameyewear.com
J.F. REY
J.F. Rey introduces CARBON-
WOOD, a technically driven
collection where material defines
design. Carbon and glass fibres,
aluminum, and wood are
layered within an ultra-thin
4 mm structure, delivering
exceptional lightness, strength,
and visual impact. Contrasting
textures create a refined balance
between warmth and precision,
while graphic colour treatments
enhance each frame’s architec-
tural form. Finished with the
screwless Olympus hinge and
Ergofeel nose pads, the
collection reflects a sophisticat-
ed, high-performance approach
to modern men’s eyewear.
For more information,
contact your J.F. Rey
sales representative or
visit: jfrey.fr/en
1 2 O P T I C A L P R I S M | M AY 2 0 2 6
F R E S H L O O K S
F R E S H L O O K S
MODO
MODO’s Spring/Summer
2026 MODO Legacy
Collection expands with
refined titanium and HD
acetate designs that balance
heritage with modern preci-
sion. Standouts include the
double-bridge Titanium 9017
and the hybrid 9018, pairing
titanium with acetate side
shields. New acetate styles
8000 and 8030 bring
Lyra
SS1081
Junia
SS1076
SUNDAY SOMEWHERE
Sunday Somewhere
proves titanium can have
personality. With Junia and
Lyra, the brand refines retro
geometry into something
lighter, sharper and
quietly magnetic. Ultra-
light construction delivers
barely-there comfort, while
pressed-leaf details and
nuanced metallic finishes
add just enough intrigue.
The mood feels sun-
drenched yet disciplined,
confident, vintage-inspired
silhouettes in rich tortoise,
Crystal, and Deep Navy.
Lightweight and considered,
the collection reinforces
MODO’s commitment to
innovation through clarity,
strength, and timeless design.
For more information,
contact your Modo sales
representative or visit:
modo.com
Ceni and Cenaya
GÖTTI DIMENSION
Götti Dimension proves the
double bridge still has altitude.
With Ceni and Cenaya, the
classic pilot silhouette is
reimagined through precise
3D printing and a softly
rounded, silk-touch finish.
Crafted layer by layer in
Switzerland and assembled
by hand, the frames balance
technical innovation with
expressive design. A refined
stainless-steel hinge adds
visual intrigue, while 15 colour
options bring personality to
the retro revival. Consider it a
1970s icon, thoughtfully
recalibrated for now.
For more information,
contact your GÖTTI sales
representative or visit:
gotti.ch/en
where 70s attitude meets
modern restraint. Effortless
but intentional, these frames
make a confident statement
without raising their voice.
Understated luxury, with
impeccable posture.
For more information,
contact your WestGroupe
sales representative or visit:
westgroupe.com
9018
8030
E-9310
| westgroupe.com | 1-800-361-6220
1 4 O P T I C A L P R I S M | M AY 2 0 2 6
F R E S H L O O K S
KARL LAGERFELD
KARL LAGERFELD JEANS and
DRAGON deliver high-impact
attitude with a fashion-sport remix
of the iconic Amped shield. The
gender-neutral silhouette channels
performance heritage through
a distinctly style-driven lens,
pairing matte finishes with bold
ion lens treatments in electric
blue, rose gold and smoke. Bio-
injected materials meet co-branded
detailing for a look that feels equal
Amped
Shield
parts technical and directional. A
confident collision of sport energy
and Paris-inflected edge, built for
statement-making summer light.
For more information, contact
your Marchon sales representative
or visit: marchon.com
TOMS EYEWEAR
TOMS Eyewear expands its Handcrafted
collection with Luna, Sol and Sequoia,
three vintage-inspired silhouettes
refreshed with modern colour sensibility.
True to the brand’s relaxed design
language, the new styles balance
nostalgic character with easy, every-
day wearability. Thoughtfully updated
shapes and versatile tones broaden the
collection’s appeal while maintaining
its signature effortlessness. Familiar yet
current, the latest additions offer
heritage attitude with a lighter, more
contemporary point of view.
For more information, contact your
Luminous Optical sales representative
or visit: luminousoptical.com
SILHOUETTE
Pure Visionary defines
quiet power through
disciplined design.
Ultra-thin titanium forms
refined, architectural
frames shaped by clarity
and precision. Engineered
from featherlight profile
wire, each frame delivers
exceptional comfort,
flexibility and strength
without excess. Reduced
to its essence, lightness
becomes strength. Sculpt-
ed bridges introduce a
signature curvature, while
fluid temples and balanced
silhouettes create a calm
yet confident presence.
Subtle innovations like
the integrated Flex Lens
Lock reinforce a seamless
aesthetic—where
simplicity, innovation
and purpose exist in
perfect harmony.
For more information,
contact your Canadian
Optical Supply sales
representative or visit:
canadianoptical.com
Luna
Sol
Sequoia
45713080
55887530
55927100
OTP-228 | OTP-226
| westgroupe.com | 1-800-361-6220
WITH THE BRAND’S FOCUS
ON SUSTAINABILITY, OTP OFFERS:
▪Biodegradable acetate, packaging and lens materials
▪Recyclable nose pads
▪Sustainably crafted cases
SUSTAiNABLY MADE
UNAPOLOGETiCALLY COOL
OTP is designed for the Millennial and Gen-Z consumer
with an appreciation for unique and environmentally
friendly eyewear at an affordable price point.
1 6 O P T I C A L P R I S M | M AY 2 0 2 6
S P O T L I G H T
Statement eyewear that accelerates personality,
presence and modern self-expression.
arrera’s Spring/
Summer 2026
collection does
not ask for atten-
tion. It commands
it. With the unapologetic cam-
paign mantra Drive Your Story,
the brand doubles down on atti-
tude, individuality and the kind
of confidence that refuses to sit
quietly in the background. As
Carrera marks its 70th anniver-
sary in 2026, the collection feels
particularly aligned with the
spirit that has defined the brand
since 1956: a commitment to
DRIVE
the LOOK
pushing boundaries and moving
forward with conviction.
Shot in Marseille, where sun-
bleached coastlines collide with
gritty urban texture, the cam-
paign delivers pure cinematic
cool. Think sharp light, bold
shadows and an energy that
feels effortlessly rebellious.
The setting mirrors the spirit
of the collection: free-moving,
self-directed and entirely un-
concerned with playing it safe.
The frames themselves lean into
Carrera’s signature design lan-
guage with unapologetic pres-
ence. Oversized shields bring
high-impact drama, sculptural
acetates deliver architectural
confidence and streamlined
metals add a refined edge that
still feels fearless. Each piece
feels engineered for personality
first, trend second.
Carrera has never been about
subtlety, and SS26 proves the
point. These are frames for
clients who want their eyewear
to speak before they do. Strong
lines, confident proportions and
sport-infused detailing create
styles that feel equally at home
on city streets or seaside escapes.
It is performance energy with
fashion credibility, delivered
without compromise.
For eye care professionals, the
collection offers statement op-
tions for clients who see eyewear
as part of their identity, not just
a necessity. These are frames that
signal intention, independence
and a willingness to stand apart
from the predictable.
Seventy years in, Carrera
continues to channel its racing
roots and technical heritage into
eyewear that blends innovation
with attitude, a balance that has
shaped the brand’s evolution
from performance pioneer to
global style icon. Extending
that spirit beyond the frame, the
anniversary year also introduces
Carrera Paint My Ride, part
of the Drive Your Story Tour,
where street art, speed and
self-expression collide. Across
seven North American cities,
two local artists transform the
same vintage car into a live
canvas of individuality, with
audiences voting for their
favourite design. Canadian stops
in Vancouver and Toronto bring
the energy of the tour to two
of the country’s most culturally
vibrant cities this summer, rein-
forcing Carrera’s commitment
to creativity, movement and
fearless self-expression.
SS26 is not about fitting in. It
is about standing out, stepping
forward and making it clear that
the story is yours to tell. OP
70
To mark its 70th
anniversary, Carrera
introduces a limited-
edition capsule crafted
in Italy, reinterpreting
signature design codes
through marbled acetates,
lightweight titanium and
Champion-inspired
details. Produced in
limited quantities, the
collection honours
the brand’s racing
heritage while looking
firmly ahead.
YEARS
BOLD
1 8 O P T I C A L P R I S M | M AY 2 0 2 6
FILTER
FACTOR
Who needs Instagram filters when softly tinted lenses
create flattering light, effortless glow and just the right flirt factor.
BY SUZANNE LACORTE
S T Y L E E Y E S
M AY 2 0 2 6 | O P T I C A L P R I S M 1 9
S T Y L E E Y E S
1. Anders by LASH, McCray Eyewear Division
2. Miu Miu Logo sunglasses 3. Lina sunglasses by Linda Farrow
4. CKJ25207S by Calvin Klein 5. Sunday Somewhere SS2034
by WestGroupe 6. Hit Single by Quay 7. Celia sunglasses by Linda
Farrow 8. Hunter by Tom Ford 9. Chevalier by Barton Perreira
3.
5.
6.
7.
8.
9.
TIP
Style
When styling clients,
I love reaching for soft
gradient lenses because
they do a little of the
flattering for you. These
gentle colour fades can
brighten the eye area,
soften contrast and
create that coveted “good-
light” effect we all notice
instantly. I usually
suggest keeping the
frame shape refined so
the tint becomes the
star. Think of it as a
subtle wink, polished,
modern and an easy
confidence boost clients
instantly notice.
— WENDY BUCHANAN,
Eyewear Image Expert
1.
2.
4.
2 0 O P T I C A L P R I S M | M AY 2 0 2 6
S P O N S O R E D C O N T E N T
2 0 O P T I C A L P R I S M | M AY 2 0 2 6
f clear, static lenses are the
equivalent of sensible shoes,
Transitions Color Touch
is the perfectly tailored
statement piece that
somehow works with everything.
Polished, playful and just rebellious
enough, these dynamic lenses bring
a fresh perspective to photochro-
mic technology, reminding us that
function and fashion have never
been mutually exclusive.
Offered in vibrant Ruby, Sapphire,
Emerald, Amethyst and Amber,
the day-to-day palette reads like a
curated accessory wardrobe rather
than a technical specification. Each
hue is available in both Gradient
and Washed effects, allowing wear-
ers to flirt with colour in a way that
feels deliberate, not dramatic. It
is the optical equivalent of a great
lip tint: noticeable, flattering and
impossible to overthink.
Unlike traditional photochromic
lenses that fade back to clear
indoors, Color Touch maintains
a soft, always-on tint that subtly
enhances the overall look. Outside,
the lenses deepen into a richer sun-
lens shade, creating eyewear that
evolves throughout the day without
ever missing a beat.
Built on the Transitions GEN S
platform, the lenses respond quick-
ly to changing light conditions
while filtering blue-violet light
and blocking 100 percent of UVA
and UVB rays*. In other words,
they work hard behind the scenes
so the style moment can stay front
and centre.
For eye care professionals, Color
Touch introduces a styling conver-
sation patients are more than ready
to have. According to Transitions
Optical research, 83 percent of
eyeglass wearers aged 18 to 35
want eyewear that feels both fun
and functional.
Translation: patients are officially
done pretending their lenses are
invisible.
Tools like Transitions Color Match
help patients visualize how different
tints pair with frame shapes, materi-
als and personal style, transforming
dispensing into something closer to
a creative collaboration. Suddenly,
selecting lenses feels less clinical and
more curated.
Color Touch taps into the growing
confidence of patients who see
eyewear as part of their identity,
not just their prescription. Because
today’s wearer does not want their
glasses to simply blend in. They
want them to finish the outfit.
After all, if your frames are already
making a statement, your lenses
might as well join the conversation.
Always-on touch
of COLOR
Transitions Color Touch dynamic lenses
prove that subtle colour can make a
very loud statement.
*Block 100% UVA & UVB rays, darken outdoors and filter 26-51% of blue violet
light indoors and 78-93% outdoors across colors tests done on CR39 lenses.
Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018).
May not be suitable for low light conditions.
START SOFT
Patients new to tinted
lenses often feel most
comfortable beginning
with a gentle wash. Subtle
hues introduce colour
without overwhelming
facial features.
THINK WARD-
ROBE-FRIENDLY
Soft colour washes
function like a neutral
accessory, complementing
both casual and profes-
sional wardrobes.
BALANCE THE
FRAME
Bold frames pair
beautifully with lighter
washes. Minimal frames
can support slightly richer
tints. Crystal-clear frames
allow the colour effect to
take centre stage.
MATCH THE MOOD
Amber and Ruby
add warmth and ra-
diance, while Sapphire and
Emerald create a cooler,
more directional effect.
GRADIENT
WASHED
RUBY
SAPPHIRE
EMERALD
AMETHYST
AMBER
How to Style Always-On
Touch of Color
Discover what Transitions® Color Touch™
lens looks like at unactivated state.
For more details, visit our Pro site at https://trade.transitions.
com/CanadaPro/en or contact us at cscanada@transitions.com
or contact your laboratory lens consultant.
•
•
•
•
M AY 2 0 2 6 | O P T I C A L P R I S M 2 3
F E AT U R E
ye wellness is no longer a
secondary message. It is
becoming a defining theme
in how patients understand
the value of professional eye
care. As expectations evolve, so too does
the role of the eye care professional.
Today’s patients are not simply seeking
clearer vision. They are increasingly
interested in preserving visual perfor-
mance, comfort and ocular health over
the long term.
For practices, this shift presents an
opportunity to reposition the eye exam
as an essential component of preventive
healthcare. Patients readily accept
preventive strategies in other areas of
health, from skincare to cardiovascu-
lar wellness. Vision care belongs in
the same category. When eye health
is framed within a broader wellness
mindset, conversations naturally move
beyond prescription updates toward
protecting quality of life over time.
Several key messages resonate strongly
with patients. The first is that small
choices, made consistently, can have a
meaningful cumulative impact. UV pro-
tection, myopia management, digital de-
vice habits and ocular surface health are
all part of a larger prevention strategy.
Patients may not immediately recognize
the long-term implications of daily
exposure to sunlight, prolonged screen
use and environmental stressors. Clear,
confident guidance helps them under-
The
Wellness
Conversation
Why eye wellness must move
from message to mindset
BY SUZANNE LACORTE
When practitioners speak about maintaining visual performance,
supporting ocular resilience and protecting future vision, patients
begin to view eye care as an investment rather than an expense.
stand that protective lenses
and lifestyle adjustments
are not optional enhancements,
but practical steps in supporting
lifelong visual performance.
Nutrition is also becoming an increasingly
relevant part of the wellness conversation.
Patients are more aware than ever that diet
plays a role in maintaining overall health,
and many are interested in understanding
how nutrition supports the eyes. Diets rich
in leafy greens, colourful fruits and vege-
tables and healthy fats are often associated
with supporting macular and ocular surface
health. Nutrients such as lutein, zeaxanthin
and omega-3 fatty acids are frequently
referenced in discussions about maintaining
retinal health and tear film stability. While
supplementation may be appropriate in spe-
cific cases, positioning nutrition as part of
a holistic wellness approach reinforces
the idea that protecting vision is an every-
day commitment.
Equally important is reinforcing the con-
nection between ocular health and systemic
health. The eye exam can reveal early indi-
cators of broader health concerns, including
diabetes and hypertension. Communicating
this link elevates the perceived importance
of regular examinations and positions the
practice as an integral
part of the patient’s overall
healthcare journey.
Consistency is another message
worth emphasizing. Many ocular
conditions develop gradually and may
not present noticeable symptoms in
their early stages. Encouraging patients
to view routine examinations as part of
an ongoing wellness strategy supports
earlier detection and more effective
management of concerns such as dry eye,
macular changes and glaucoma risk.
Language plays a powerful role in shaping
perception. When practitioners speak about
maintaining visual performance, support-
ing ocular resilience and protecting future
vision, patients begin to view eye care as
an investment rather than an expense. This
subtle but important shift strengthens
engagement, encourages compliance and
reinforces professional credibility.
Eye wellness is not a passing theme.
It reflects a broader movement toward
prevention, longevity and quality of life.
By leading this conversation with clarity
and confidence, eye care professionals
reinforce their essential role in helping
patients see well not only today, but for
years to come. OP
2 4 O P T I C A L P R I S M | M AY 2 0 2 6
F E AT U R E
How myopia management is trending
earlier, smarter and more aggressive
BY DAVID GOLDBERG
BIG
SHIFT
The